6/24/2023 0 Comments Revolve ambassadorWith some of the ambassadors having been involved in the creation of the products, this added even more authenticity and enthusiasm to the launch and promotional activities. Regardless of the brand deal or monetary compensation, they were excited to share the products online and for their followers to enjoy them as much as they did. A huge component of Gymshark’s success was that its newfound partners were genuinely crazy about the products. Genuine belief in the products – for online recommendations to be successful, they need to be authentic.Combined with the fact that Gymshark’s products offered something completely new to the market, the brand was poised for a big take-off. Influencer marketing was very much in its infancy, so authentic recommendations from huge online personalities included the extra ingredient of novelty. Trailblazers – the first to market need not always be the best, but in this case, Gymshark benefitted from being one of the first brands to explore ambassador marketing.So what makes their approach so effective? While many brands have done ambassador marketing well, none have achieved quite as much success as Gymshark. The level of brand awareness achieved through ambassador marketing has helped Gymshark to become one of the biggest fitness apparel brands in the world.Ī post shared by aka “Taylor” Why was the campaign so effective? As true partners of the brand, these ambassadors promote the brand’s values, take part in events and promotions, support the development of new products and are always wearing the latest Gymshark gear. Fitness influencer Nikki Blackketter was one of the first female influencers to partner with the brand, and helped shape its womenswear lines to create the look, feel and comfort that Nikki’s followers – and Gymshark’s target audience – were looking for.įast track to today and Gymshark has built a team of ten carefully selected brand ambassadors (or Gymshark Athletes as they’re known at HQ), which give the brand access to a combined following of over 20 million. Backed by a genuine love for the products, these personalities were all too happy to rep the new activewear, causing unprecedented demand from their followers and fans.Īmbassador marketing changed the game for Gymshark, and support continues to extend far beyond promotional videos. As one of the first small brands to send its products to online personalities with a view to generating long term partnerships, it tapped into influencer marketing just as the technique was taking off. Global fitness brand Gymshark has become almost synonymous with ambassador marketing since its launch in 2012. Today, we’re spotlighting five brands which have truly nailed ambassador marketing in 2022. They are completely integrated with your company’s values and mission, genuine advocates of your products or services and attuned to your company’s target audience and direction.ĭone right, ambassador marketing can be a game changer for brands, catapulting their brand awareness and likeability to reach record sales and profits. More and more brands are looking at their influencer marketing strategies more holistically and identifying the value that can come from longer term partnerships alongside short term campaigns.Īmbassador marketing involves partnering with people who are already big fans of your brand. Ambassador marketing has taken big strides in 2022.
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